Our Expertise

Food Strategy Associates combines the knowledge of highly experienced industry executives with top-tier strategy consultants.

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Our History

Founded in 2012 by two former industry executives, Robert Lawson and Will Carter, who were dissatisfied by the generic consultancy offerings and felt there was an opportunity for a consultancy with food industry experience at its heart.

Food Strategy Associates was founded to combine deep industry expertise with top-tier strategy consulting to deliver a unique and unrivalled proposition to our clients.

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Founded in 2012 by Robert Lawson and Will Carter

What sets us apart?

Our team works day in, day out in food and beverage, combining the strategic rigour of top-tier advisors with true, first-hand industry expertise.

This enables us to deliver high-impact and pragmatic strategic and transaction advice that gets to the answer quicker.

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What clients
think

A recent survey of past clients resulted in us achieving an NPS of:
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57% NPS
8.7/10 AVG
&

score ahead of all other advisors

Client Testimonials

“Food Strategy Associates did a great job for us.  They analysed our business and shed new light on how we performed relative to the competition and why. They then worked to develop practical actions for us to pursue to improve our business profitability.  I am delighted with the work they have done for us.” 

Duerrs

“They were able to add value at both operational and corporate levels of the business through their ingenuity in problem solving, their strategic insight and their experience in dealing with senior management. Their partners are seasoned industry executives, used to working with management and that helped them solve problems and work  effectively with our management.”

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“Food Strategy Associates have provided significant support to our strategy across the business over almost 18 months. In many respects, FSA has been our trusted advisor and we have really appreciated their ability to always provide the right input at the right time.”

Endori

“Food Strategy Associates played a key role in this transaction and we’re grateful to them for their support and hard work. They demonstrated a deep knowledge of our categories given their first-hand experience in the sector and throughout the process they were honest, challenging and pragmatic.”

Symington's

“Working with FSA during the commercial due diligence for the Wakuli transaction provided valuable insights and strongly supported our decision making. The deep experience in the coffee industry, the applied methodology and the quality of their assessment provided us with a high level of comfort throughout the process.”

ECBF

“Food Strategy Associates were the ideal advisers for commercial and operational due diligence for Wholebake. They have a deep understanding of the sector and its complex market dynamics and are expert in the manufacturing and planning disciplines which underpin the management plan.”

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“Having the food sector know-how and consulting rigour of FSA both helped and challenged Halo management through the process. FSA ask the right questions and get to the real issues straight away because they know what they are talking about.”

Halo Foods Logo

“It was like old fashioned DD where you think ‘Thank God we brought you in – you really kicked the tyres and found some stuff’. I would just go to FSA on a food sector deal.”

LDC

“Food Strategy Associates’ deep industry expertise and sharp, data-driven insights were critical in shaping our view of the market and business. They challenged our thinking while acting as a pragmatic and solutions-oriented partner, giving us the confidence to move forward with this acquisition.”

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    Awards

    We have been nominated and won several industry awards

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