Food Strategy Associates are pleased to have provided buy-side commercial and operational due diligence to Piper on the successful investment in Borough Broth | B Corp™, a rapidly growing organic bone broth brand, founded by Rosamund Heathcote. Piper have invested £7.5m to support the next stage of sustainable growth.
Borough Broth are a premium organic bone broth brand, crafting broths and cooking fats in their factory in North West London, using organic bones from British farms. Their products are sold across several of the UK’s major supermarkets, including Waitrose, Tesco and Sainsbury’s, and the recent investment is set to increase their presence across UK retail.
Piper are a specialist investor helping to build iconic household brand legends, including food, drink and wellness brands Ancient + Brave | B Corp, Wild Nutrition, PROPERCORN, bottlegreen Drinks, Forthglade Natural Pet Food | B Corp Certified and Yard Sale Pizza.
Yasha Estraikh, Associate Partner at Piper shared that
Food Strategy Associates played an important role in our decision to invest in Borough Broth. Their deep food industry experience resulted in genuinely valuable and helpful insights, allowing us to make an informed decision. The team worked efficiently and collaboratively to identify risks and opportunities, both of which were communicated to us with clarity. We would definitely use Food Strategy Associates again.
Congratulations to both the Borough Broth and Piper teams on an exciting milestone!
Notes to Editors
Food Strategy Associates is a leading European strategy consultancy focused exclusively on the food and beverage industry. Founded in 2013 by two former food industry executives, we combine the first-hand knowledge of highly experienced industry executives with strategy consultants, to deliver a unique and unrivalled proposition to our clients.
Media Enquiries
For further information please contact Robert Lawson on robert@foodstrategy.co.uk