Robert Lawson co-founded Food Strategy Associates in 2012
He is an expert in M&A, having led many transactions across the world. He also specialises in business strategy and plant-based foods.
Prior experience Before founding Food Strategy Associates,
Robert was Strategy Director of United Biscuits, Kraft Foods International and Premier Foods. In addition, he was Managing Director of Quorn and led the integration of RHM and Premier Foods – the largest industrial restructuring in the food industry in the UK. He began his career in management consulting working for Arthur D Little.
Robert has an MBA from INSEAD and graduated from Oxford University.
JoinedWill Carter co-founded Food Strategy Associates in 2012
Expertise Will is highly experienced in commercial and general management across the food and snacking industry
Prior experience Will has run some of the UK’s leading grocery and snacking businesses as Managing Director of United Biscuits UK, KP Snacks, Premier Foods Grocery and as CEO of Whitworths. He was previously Marketing Director of KP Snacks, McVitie’s and Terry’s Confectionery.
Education Will is a graduate of Oxford University.
JoinedIan Coulter joined Food Strategy Associates in 2014
Expertise Ian is a beverage industry, packaging and eCommerce expert. He has developed store audit methods for market modelling of detailed packaging features.
Prior experience Ian spent over 12 years working in the soft drinks sector at the Coca-Cola Company and Coca Cola Enterprises. He spent 5 years as a Consultant at Boston Consulting Group where he focused on Consumer Goods
Education Ian has an MBA from INSEAD and an MA from Cambridge
JoinedAnnabella joined FSA in 2021.
ExpertiseAnnabella is experienced in confectionery, seafood, as well as logistics, retail, and business services and has completed numerous VDD, growth strategy, product portfolio restructuring, and supply chain optimisation projects.
Prior experiencePrior to joining Food Strategy Associates, Annabella worked for LEK Consulting, VIP Capital (Investment Banking), and Adv+ Management Consulting.
EducationAnnabella holds an MBA from INSEAD and a BSc in Chemical Engineering from Simon Bolivar University.
JoinedJay Mehta joined Food Strategy Associates in 2021
Expertise Jay has strong experience in industry research as well as developing go-to-market (GTM) strategies.
Prior experience Prior to joining Food Strategy Associates, Jay has worked in the plant-based food industry as the lead commercial planning analyst at VBites Foods, with a focus on pricing, portfolio optimization and international growth strategy. He was previously a strategy consultant with EY-Parthenon & Discovery Education.
Education Jay holds a dual-MSc in Corporate Finance & Financial Economics from EDHEC Business School in France and graduated with honours from St. Xavier’s College in India.
JoinedStuart Wilson joined Food Strategy Associates as an Associate Partner in 2016 and became a Partner in 2018.
Expertise Stuart is a specialist in consumer marketing and customer strategy, with first-hand experience in private equity transactions and matrix organisations in global corporates.
Prior experience Prior to joining Food Strategy Associates Stuart worked for almost 30 years for some of the world’s favourite food brands in senior marketing roles including Chief Marketing Officer at Burton’s Biscuits and senior roles at Cadbury, Kraft Foods International (Mondelez) and Premier Foods.
Education Stuart has an MBA with Distinction from the University of Warwick and a BA from the University of Manchester.
JoinedSophie Young joined Food Strategy Associates in 2019
ExpertiseSophie has extensive experience in food due diligence and strategy projects in UK and European markets, with strengths in Plant-based Foods and supply chain analysis.
Prior experiencePrior to joining Food Strategy Associates, Sophie worked at The Sports Consultancy as an Analyst with a focus on feasibility studies and business planning for major events and venues.
EducationSophie graduated from the University of Exeter with a BSc in Economics with Geography
JoinedIan Weston joined Food Strategy Associates in 2016
Expertise Ian is expert in competitive strategy, commercial due diligence and plant-based foods.
Prior experience Ian spent 5 years as Senior Vice President Special Projects with Dow Jones in New York, and led Corporate Development, Sales, and Operations departments at News International in London. Ian spent 7 years at Boston Consulting Group.
Education Ian has an MBA from INSEAD and an MA from Oxford University
JoinedNigel Devine joined Food Strategy Associates as an Associate in 2014 and became a Partner in 2019.
Expertise He is an expert in Operational due diligence and manufacturing strategy.
Prior experience Nigel has a background in factory and supply chain operations management with Northern Foods, Geest & Premier Foods (Grocery, Quorn & Hovis). He is an experienced leader of supply chain operations and business transformation change programmes with Unilever, Greene King, Hain Daniels, and 2 Sisters and Premier Foods
EducationNigel has a diploma in Management Studies
JoinedShifa Patel joined Food Strategy Associates in 2022.
Expertise Shifa has experience in go-to-market strategy, business model development and operating model design, and has worked on plant-based food projects at Food Strategy Associates.
Prior experience Shifa has spent over four years in strategy consulting with EY Parthenon, as a Manager in the Corporate Strategy division.
Education Shifa has a degree in Economics from the University of Warwick.
Richard Wyborn joined Food Strategy Associates in 2020
Expertise Richard has expertise in Sports nutrition, eCommerce and beer
Prior experience Prior to joining Food Strategy Associates, Richard was Strategy Director of Science in Sport, the UK sports nutrition business, as well as holding strategy positions at SAB Miller. He was previously a Senior Consultant at Bain & Co.
Richard has an MBA from INSEAD and a degree in Management Sciences
JoinedSteve Gladwell joined Food Strategy Associates in 2017
Expertise Steve is our expert in consumer insights and snacking markets.
Prior experience Steve’s prior experience includes more than 27 years at United Biscuits and pladis in a range of roles focused on Global strategy development, consumer & market insight and intelligence, including main board directorships.
Education Steve has a BSc Hons in Business Economics & Economics from Southampton University.
JoinedHarry Turner joined Food Strategy Associates in 2020.
ExpertiseHarry has strong experience in commercial and operational due diligence, both sell and buy-side, across numerous categories. In addition, he has worked on business strategy and acquisition strategy projects. He has expertise in market analysis, company research & profiling, and capacity modeling.
Prior experiencePrior to joining Food Strategy Associates, Harry gained experience in the insurance industry as a Market Insight & Strategy Analyst, focused on increasing profitability across multiple business lines.
EducationHarry holds a First Class BSc (Hons) in Economics from the University of Bath.
JoinedPeter Gutierrez joined Food Strategy Associates in 2021.
Expertise Peter is an expert in Marketing and International Expansion, across the beverage and snacking industry.
Prior experience Peter is vastly experienced in leadership positions at blue-chip food and drink businesses across Europe, Asia and South America. He was Marketing Director for Pepsico’s snacking and cereals business and Diageo Venezuela, and Managing Director for Jose Cuervo.
Education Peter hold an MA from Oxford University in Modern Languages, and an MBA from Harvard.
JoinedLiam Wilson-Frade joined Food Strategy Associates in 2022.
Expertise Liam is experienced in financial analysis, financial modelling, market analysis, and competitor analysis. Since joining FSA, he has gained experience in strategy and due diligence projects in plant-based foods.
Prior experience Prior to joining Food Strategy Associates, Liam gained experience working in Private Equity and Corporate Finance, focusing on lower-mid market companies in the UK across multiple sectors, including UK foodservice.
Education Liam holds a First Class BSc (Hons) in Economics from the University of Kent
JoinedAllan Slimming joined Food Strategy Associates in 2014, advising on North American market entry strategy and due diligence of North American subsidiaries.
ExpertiseHe is a specialist in launching new brands in North America with expertise in sales and marketing and early stage distribution
Allan began his career in Sales and Marketing for United Biscuits and subsequently worked for a number of confectionery businesses leading the development of their North American operations from early stage, including Chupa Chups, Divine Chocolate and Burtons Biscuits
EducationAllan holds a BA in Economics from the University of Reading
JoinedPeter Jung joined Food Strategy Associates in 2015, advising on market issues in Europe
Expertise He is an expert in German commercial management and brand marketing
Prior experience Peter was previously been CEO of Atlanta in Germany, MD of Evian and Volvic in the UK and CEO of the German retail chain Plus Discount. He began his career in brand marketing and sales with Henkel and then Danone in Germany.
Education Peter has an MBA