Will Carter

Chairman & Co-founder

Will Carter co-founded Food Strategy Associates in 2012

Will is highly experienced in commercial and general management across the food and snacking industry

Prior experience
Will has run some of the UK’s leading grocery and snacking businesses as Managing Director of United Biscuits UK, KP Snacks, Premier Foods Grocery and as CEO of Whitworths. He was previously Marketing Director of KP Snacks, McVitie’s and Terry’s Confectionery.

Will is a graduate of Oxford University.