Michel Acda

Senior Associate

Michel Acda joined Food Strategy Associates in 2023, advising on growth strategy, commercial excellence, and due diligence.

Growth strategy, commercial excellence, innovation, portfolio management, category leadership, RGM, customer negotiations & trade terms, internationalisation, sustainability.

Prior experience
Michel most recently worked for three years at Nomad Foods in frozen foods as GM for the Netherlands, including the launch of Green Cuisine plant-based products. Before this, he worked in various senior leadership roles in FMCG across Europe; at JDE Peet’s he was Commercial Director for the Netherlands, and later responsible for commercially transforming the business in Sweden, Denmark, and Norway. Prior to JDE Peet’s, Michel worked at Sara Lee’s home and personal care business in the Benelux responsible for AS Watson, and supporting the corporate sale process and business integration into P&G, Unilever, and Colgate. Michel started his career in international business development working with distributors across EMEA for Acer, Philips and Sara Lee.

Michel holds an MSc in Business Economics from the Nyenrode Business University