Joined
Micaela Solis joined Food Strategy Associates as a Manager in 2026.
Prior experience
Prior to joining Food Strategy Associates, Micaela spent more than four years at Simon-Kucher & Partners in their Consumer Goods & Retail Sector in the London and Amsterdam offices. She advised FMCG and retail brands across the food and beverage sector on a range of topics, including Revenue Growth Management and commercial strategy. Following her time at Simon-Kucher & Partners, she spent two and a half years at Just Eat Takeaway.com, a leading international delivery player. At Just Eat Takeaway.com, she worked across operational and commercial strategy to drive growth in each market.
FSA experience
Micaela has worked on engagements across the European food and beverage sector. She supported the buy-side commercial due diligence of a UK soft drinks brand, including consumer and customer research, and the vendor commercial due diligence of a European snacks manufacturer. She also contributed to an internationalisation strategy for a UK snacking brand, assessing route to market and channel priorities across target export markets.
Education
Micaela graduated from the University of Cambridge with a double first-class BA in Philosophy. She is working towards a Postgraduate Diploma in Business Psychology with Arden University.