Jay Mehta joined Food Strategy Associates in 2021
Jay has strong experience in industry research as well as developing go-to-market (GTM) strategies.
Prior to joining Food Strategy Associates, Jay has worked in the plant-based food industry as the lead commercial planning analyst at VBites Foods, with a focus on pricing, portfolio optimization and international growth strategy. He was previously a strategy consultant with EY-Parthenon & Discovery Education.
Jay holds a dual-MSc in Corporate Finance & Financial Economics from EDHEC Business School in France and graduated with honours from St. Xavier’s College in India.