James joined Food Strategy Associates in 2019.
James is an expert in brand marketing, equity investment, and investor relations within the food & beverage sector.
After 10 years in various management roles at Unilever, Mars and McCain Foods, James spent 15 years as a food & beverage sector equity analyst at several European banks. Since 2008, James has provided consultancy services to numerous food & beverage manufacturers and food retailers.
James holds an MBA from Manchester Business School and speaks fluent French and German.