Food Strategy Associates provide Vendor Due Diligence support to Prinsen Berning and the team at Bencis in its recent re-financing by Eurazeo

Food Strategy Associates Europe LLP are delighted to have provided Commercial Due Diligence to Prinsen Berning in its successful re-financing by Eurazeo, and we congratulate all parties involved on a successful outcome.

Prinsen Berning is Europe’s leading one-stop-shop supplier of Active Nutrition bars and powders to Retail and Co-man customers, and a leading supplier of Private Label Hot Beverages in Europe.

As part of the due diligence work we analysed the European market for Active Nutrition and Weight Management products purchasing scan data across seven European markets, assessed the strength of its proposition and competitive position, as well as validated the future growth top-line growth plans of the business.

The project was led by our Partner and former Sports Nutrition Executive, Richard Wyborn, and is one of a number we have completed in Active Nutrition in recent years, reflecting our unrivalled experience and knowledge in this space.

Notes to Editors

Food Strategy Associates Europe LLP provides Strategic and M&A support exclusively to businesses operating in or with an interest in the food and beverage sector. Unlike other advisors our senior team have all held leadership roles in the food and beverage industry enabling us to draw on decades of knowledge and unrivalled networks to best support our clients.

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