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Should you internationalise your plant-based protein business?

Robert Lawson, Managing Partner at Food Strategy Associates, hosted a session with the Good Food Institute which outlined the key considerations for internationalising a plant-based business.

The thought-provoking discussion covered the topic from a range of geographical and strategic perspectives. Robert emphasised the importance of mastering your domestic market first and seeking to understand the nuanced consumer dynamics in overseas markets before making the leap.

The full video is available below:

Food Strategy Associates are the leading strategic advisors to the plant-based foods industry. If you are interested in finding out more, please use the contact form here, email Robert at [email protected] or call Robert on 07810 756957.