Food Strategy Associates provide Vendor Due Diligence support (commercial and operational) to Little Moons in the sale of a significant minority stake to L Catterton

We congratulate Vivien and Howard Wong and the team at Little Moons on their recent sale of a significant minority stake to L Catterton.

We are delighted to have supported management on this transaction through the provision of vendor due diligence support, both commercial and operational – an opportunity once more to combine our industry experience with consulting rigour to deliver a great outcome for the client.

Little Moons co-founder Vivien Wong on the involvement of Food Strategy Associates: “We chose them because of the quality and experience of the people they put on the project and because of their knowledge in this space. As food sector specialists they quickly got under the skin of the business and category, and provided invaluable support to us on both the commercial and operational workstreams. They proved to be a great partner throughout the process – I genuinely enjoyed working with the team and I’m really glad we picked them”

With this transaction we cement our position as the number one provider of due diligence services to UK food and beverage.

About Little Moons

Little Moons is a family-run ice cream company founded by Howard and Vivien Wong in 2010. The Company exists to, through its mochi ice cream, create little lifts that spark positivity. Its unique ice cream bites are created by wrapping gelato ice cream in a sweet soft layer of dough.

About L Catterton

With more than $30 billion of equity capital across its fund strategies and 17 offices around the world, L Catterton is the largest global consumer-focused private equity firm. Leveraging deep category insight, operational excellence, and a broad strategic network of relationships, they support management teams around the world in building strong, category-leading brands.

Media Enquiries

Food Strategy Associates is a leading European strategy consultancy focused exclusively on the food and beverage industry. Founded in 2013 by two former food industry executives, we combine the first-hand knowledge of highly experienced industry executives with top tier strategy consultants, to deliver a unique and unrivalled proposition to our clients.

We offer services including Growth Strategy, Performance Improvement, and Due Diligence support and are the #1 provider of due diligence support to UK food and #2 in Europe1

Media Enquiries

For further information please visit our website or contact Robert Lawson on 

Note: 1. Mergermarket, number of deals. Past three years