News

Food Strategy Associates provide Commercial Due Diligence support to European Circular Bioeconomy Fund (‘ECBF’) in its investment in Foods For Tomorrow S.L. (trading as ‘Heura Foods’)

London (February 2024) – We congratulate ECBF on its recent investment in Heura Foods and were delighted to have supported ECBF through the provision of targeted commercial due diligence – an opportunity once more to combine our industry experience with consulting rigour to deliver a great outcome for our client.

Heura Foods is Spain’s #1 meat substitute brand and one of the largest meat substitute brands in Europe with a presence in Spain, France, and the UK amongst other markets. This Series B fundraise closed at €40M, as the business looks to expand globally and drive towards profitability.

ECBF is the first private venture capital impact fund exclusively dedicated to the (circular-) bioeconomy; looking to back visionary and passionate entrepreneurs that can help speed up the shift away from fossil fuels towards a circular, bio-based economy.

Marie Asano, Partner, ECBF “Food Strategy Associates and they were an important partner for us in this transaction. Their knowledge of the industry – both food and plant-based specifically –  came through very clearly and as a consequence they were able to bring a lot of value to us in this transaction. They worked diligently to answer our questions and respond to our brief, and we really enjoyed working with them.”

Robert Lawson, Partner at Food Strategy Associates: “Our work for ECBF reflects the strength of our experience in both commercial due diligence projects, and the plant-based foods industry. Our industry experience and allow us to focus on addressing the things that matter most to our clients and to advise as a ‘critical friend’ on the target business. With this transaction we cement our position as one of the biggest providers of due diligence services to food and beverage in Europe, and a leader in consultancy services to the plant-based food industry”

Notes to Editors

Food Strategy Associates is a leading European strategy consultancy focused exclusively on the food and beverage industry. Founded in 2012 by two former food industry executives, we combine the first-hand knowledge of highly experienced industry executives with top-tier strategy consultants, to deliver a unique and unrivalled proposition to our clients.

Media Enquiries

For further information please contact Robert Lawson on robert@foodstrategy.co.uk