Food Strategy Associates provide Operational Due Diligence to support Flywheel Partners in their acquisition of Freshcut Foods

London (24th July 2023) – Food Strategy Associates Europe LLP (FSA) are pleased to have provided Operational Due Diligence to support the acquisition of Freshcut Foods by Flywheel Partners. We congratulate Flywheel on this acquisition.

Freshcut Foods is the UK’s leading producer of high-added value plant-based ingredients, supplying leading foodservice brands, food manufacturers and online recipe kit providers.

Flywheel Partners is an independent investment firm focused on supporting companies with significant growth potential.

Simon Singh, Partner at Flywheel: “Food Strategy Associates, with their wealth of experience in operational due diligence blended with a deep knowledge of the food industry, were able to clearly opine on the quality and performance of Freshcut’s operations, as well as the capacity headroom.”

Food Strategy Associates were appointed to advise Flywheel in the assessment of the operational performance, capability and capacity of the target business. Extensive analysis of key operational metrics, detailed capacity modelling and capital expenditure appraisal was undertaken, augmented with deep industry knowledge and collaborative consulting rigour. Food Strategy Associates leveraged its experienced partner base with project leadership from Nigel Devine.

Nigel Devine, Partner at Food Strategy Associates: “Our work for Flywheel is typical of the Food Strategy Associates approach. Our industry experience and agility allow us to focus on those aspects of greatest importance from our client’s perspective and to advise as a critical friend on assumptions and plans as the project progresses. This is yet another transaction cementing our position as the no.1 provider of due diligence on UK & Ireland food sector transactions”.

Notes to Editors

Food Strategy Associates is a leading European strategy consultancy focused exclusively on the food and beverage industry. Founded in 2012 by two former food industry executives, we combine the first-hand knowledge of highly experienced industry executives with strategy consultants, to deliver a unique and unrivalled proposition to our clients.

This transaction further cements our position as No. 1 provider of due diligence on UK food sector transactions.

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