Food Strategy Associates provide Vendor Due Diligence support to ICG in the sale of Symington’s Limited to Newlat Food

London (6th August 2021) – We congratulate ICG on its recent sale of Symington’s Limited to Newlat Food. Symington’s is a leading manufacturer of high-quality branded and private label ambient food that participates in multiple categories including instant hot snacks, home baking mixes, ambient soups, cous cous and croutons. With several successful brands including Naked Noodle, Mug Shot and Chicken Tonight, the business generates sales of over £100 million and operates out of four facilities in the UK.

We are delighted to have supported management and ICG on this transaction through the provision of vendor commercial due diligence – an opportunity once more to combine our industry experience with consulting rigour to deliver a great outcome for the client. With this transaction we cement our position as the number one provider of due diligence services to UK food and beverage.

David Cox, Symington’s CEO said: “Food Strategy Associates played a key role in this transaction and we’re grateful to them for their support and hard work. They demonstrated a deep knowledge of our categories given their first-hand experience in the sector and throughout the process they were honest, challenging and pragmatic”

Notes to Editors
Food Strategy Associates is a leading European strategy consultancy focused exclusively on the food and beverage industry. Founded in 2013 by two former food industry executives, we combine the first-hand knowledge of highly experienced industry executives with strategy consultants, to deliver a unique and unrivalled proposition to our clients.

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