Food Strategy Associates Long-Term Support Assists Amidori’s Investment from Pfeiffer & Langen

Amidori GMBH (Amidori) has announced that Pfeifer & Langen Group is making a major investment in the German-based Amidori plant protein business for a majority equity position. Food Strategy Associates (FSA) have been supporting the development of the Amidori plant protein business since October 2017. During that time, FSA Partners and Associates have provided on-going strategic guidance across all areas of the enterprise, including long term business strategy, management recruitment, brand development, product and packaging development, operations and finance.

Friedrich Büse, Founder, Amidori said: “Food Strategy Associates have provided significant support to our strategy across the business over almost 18 months. They have always provided an honest perspective, clear direction and practical action plans reflecting their extensive industry experience and rigorous analysis. In many respects, FSA has been our trusted advisor and we have really appreciated their ability to always provide the right input at the right time. “

Robert Lawson, CEO and Founder, Food Strategy Associates said: “It has been a privilege to support Friedrich, Jens and the Amidori team so far on this part of their journey. We always welcome the opportunity to work on a long-term basis with clients and leverage our deep industry and consulting experience in all aspects of their business. Through our breadth of Partners and Associates, we have been able to help the business develop strategically across many different commercial and operational elements for the next stage of that journey.”

Notes to Editors:

Food Strategy Associates (FSA) provides advice on the food manufacturing sector to those operating within the industry and to those seeking to invest in it. Since 2012, FSA has advised many blue-chip food and food packaging manufacturing and private equity clients. Projects span Corporate, Business and Brand Strategy, Mergers and Acquisitions and Operational Strategy. FSA Partners and Associates have extensive experience in both the food industry and business consulting, covering a wide variety of global businesses, markets and sectors.

Amidori produces and distributes a plant-based protein alternative to meat in a range of products under the Amidori brand. The business is based in Bamberg, Germany and currently supplies products to a variety of customers and channels, including Rewe, Edeka, Findus and IKEA. The company employs 125 people at its sites in Germany and Austria. The company has been operating since 2015.

Media Enquiries:  

Please direct any media enquiries to Robert Lawson, CEO, Food Strategy Associates at +44 7810 756957 or