Food Strategy Associates provide Commercial Due Diligence to support Melior Equity Partners in its acquisition of Rose Confectionery

London (5th July 2022) – Food Strategy Associates Europe LLP (FSA) are pleased to have provided Commercial Due Diligence to support the acquisition of Rose Confectionery by Melior Equity Partners. We congratulate Melior on this acquisition.

Rose Confectionery is a leading UK & Ireland manufacturer and distributor of confectionery and freeze pops, making products under brands such as Slush Puppie, Vimto, Swizzels, and Chupa Chups. The business also sells mallow & wafer products, and fruit & nut snacks.

Melior Equity Partners is a leading Irish private equity investment firm headquartered in Dublin, founded in 2019 by Jonathan Cosgrave and Peter Garvey who previously managed funds for Carlyle Group.

Jonathan Dalton, Managing Director at Melior: “Food Strategy Associates impressed us with their ability to examine our thesis and test our assumptions with real commercial insight and analysis. Their operational experience and understanding of the food industry context and broader external challenges is unrivalled. FSA bring real value when trying to assess complex business issues, translating this into clear, considered insights and implications for clients.”

Food Strategy Associates were appointed to advise Melior in the assessment of the commercial opportunity for the investment. Extensive market analysis was undertaken in the context of a changing regulatory and economic environment, augmented with deep industry knowledge and collaborative consulting rigour. FSA leveraged its experienced partner base with project leadership from Stuart Wilson and Ian Coulter.

Stuart Wilson, Partner at Food Strategy Associates: “Our work for Melior very much reflects the Food Strategy Associates approach. Our industry experience and agility allows us to focus on those aspects of greatest importance from our client’s perspective and to advise as a critical friend on assumptions and plans as the project progresses.This is yet another transaction cementing our position as no.1 provider of commercial due diligence on UK & Ireland food sector transactions”.

Notes to Editors

Food Strategy Associates is a leading European strategy consultancy focused exclusively on the food and beverage industry. Founded in 2013 by two former food industry executives, we combine the first-hand knowledge of highly experienced industry executives with strategy consultants, to deliver a unique and unrivalled proposition to our clients.

This transaction further cements our position as No. 1 provider of commercial due diligence on UK food sector transactions

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