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Option Analysis for Developing a European Meat Alternatives Co-manufacturing Business

Sector:

Situation

Our client is a leading industrial group involved in the industrial manufacture of animal feed, oleo chemicals, and cereals, now looking to enter the meat alternatives co-manufacturing market in Europe. They asked for Food Strategy Associates assistance to assess their investment thesis, and to identify and develop coherent business model options for market entry.

What we did

  • Sized, segmented and and projected three target markets in detail, supplementing retail scan data to estimate naturals, foodservice channels
  • Developed a comprehensive overview of tonnages co-manufactured,  by brand/retail brand, identity of comanufacturer, by meat substitute format segment and and by value-chain element
  • Interviewed circa 20-30 retailer buyers, senior execs at major plant-based participants and existing co-manufacturing participants in order to understand economics, drivers and likely trajectory of market structure and investment, bases of competition and key success factors
  • Profiled activities and business models of main participants in co-manufacturing market
  • Developed potential business model/entry scenarios with client management, for workshop discussion and refinement

Results delivered

  • Confirmed client thesis re market dynamics and success factors
  • Identified 2-3 clear entry options
  • Introduced client to 2 potential partners/targets