Markets: UK

Kolak Snacks is a leading UK supplier of private label fried savoury snacks including crisps, hand-cooked crisps, extruded snacks, sheeted snacks and popcorn.

Food Strategy Associates were appointed by Europe Snacks, a leading supplier of own-label fried and baked savoury snacks in France, and their private equity owners Apax France to evaluate the Kolak business in anticipation of a potential acquisition.

We reviewed the market trends for savoury snacks in the UK and identified in particular trends in own-label supply and the impact of hard discounters on the development of the market. We used our store audit methodology to identify own label suppliers in the market and develop a picture of own-label supply and own label share trends by the manufacturer.

We reviewed the Kolak Snacks cost base and benchmarked it against competitive facilities based on wide-ranging industry interviews through our network.

We identified performance trends for the business and worked with our clients to support their investment thesis.

The business was acquired by Europe Snacks in 2016.