Continental Foods (formerly Campbell Soup Europe)


Markets: France, Belgium, Germany, Sweden, Finland

Campbell Soup Company was selling its European grocery assets, a €400m turnover branded business operating in Belgium, France, Germany, Sweden and Finland. The business was a market leader in soups, bouillon, ready meals, mayonnaise and other branded ambient grocery categories in its major markets.

Food Strategy Associates provided strategic advice on the transaction for CVC, focusing on cost reduction opportunities in the target and assessing strategic robustness of the target.