Situation
Our client is a European Investment Fund that was looking for third party support to help it understand the endurance nutrition category across key markets. Specifically, they wanted to understand size, growth, key competitors, consumer segments, and consumer behaviors.
What we did
FSA conducted focused analysis of the UK, US, and Italian Endurance Nutrition markets, combining extensive desk research, EPOS data analysis, online channel (Amazon/D2C) analysis, industry survey data analysis, company financial analysis, usage and attitude surveys, store audits, as well as 14 expert interviews to deliver:
- A comprehensive factbase of the UK, US, and Italian endurance nutrition markets including category size, growth drivers (key brands, formats, market segmentations, competitive landscape, pricing and distribution analysis etc.), and channel distribution
- A view on individual brand sales, leading players, brand differentiation and awareness, and price differences, by sourcing and conducing 14 expert interviews with former Senior Commercial Executives and commissioning a U&A study
- An understanding of consumer behaviors such as motivations and barriers purchase, brand and product loyalty, price elasticity
Results delivered
Our client now has an in-depth understanding of the Endurance Nutrition markets in terms of size, growth, competitive landscape, & consumer behavior