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Food Strategy Associates Europe LLP (FSA) are pleased to have provided Commercial Due Diligence to support the acquisition of Deeside Cereals Limited by Elysian Capital

London (10th September 2021) – Food Strategy Associates Europe LLP (FSA) are pleased to have provided Commercial Due Diligence to support the acquisition of Deeside Cereals Limited by Elysian Capital.

Deeside Cereals is a leading manufacturer of innovative private label breakfast cereals and cereal bars for leading food retailers. Their products are widely recognised for their high quality and health credentials.

FSA were appointed to advise Elysian in objectively assessing and articulating the commercial opportunity for potential investors. Extensive market analysis was undertaken in the context of Covid-19, demonstrating FSA’s ability to operate flexibly and collaboratively with all parties involved in both the buy- and sell-side of the sale process. FSA leveraged its experienced partner base with project leadership from Ian Weston, overseen by Managing Partner, Robert Lawson. FSA’s unique hybrid model combines decades of blue-chip food industry expertise and consulting experience.

Jack Jacovou, Partner, for Elysian said “Food Strategy Associates were the ideal advisers for Elysian on this assignment, having impressed with their insight and candour during Elysian’s recent acquisition of Wholebake (for which Food Strategy Associates provided sell-side commercial and operational due diligence). FSA got to the point and focussed on the key issues and supported us in what was a complex assignment. Their insights and conclusions were communicated clearly and professionally and delivered clear  value to us as investors.”

Robert Lawson, Managing Partner, for FSA said “As food industry operators and experienced senior consultants, we work well alongside management, owners and advisers and we are delighted to have supported Elysian Capital. This transaction further cements our position as No. 1 provider of commercial due diligence on UK food sector transactions”

Notes to Editors

Food Strategy Associates Europe LLP provides advice on the food manufacturing sector to those operating within the industry and to those seeking to invest in it.

Media Enquiries

Please contact Robert Lawson on [email protected] or 07810 756957